.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech startups, once familiarized to snagging billions in equity capital yearly, have actually reared virtually $360 thousand so far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That decline results from market saturation, heightened regulatory stress, and economic uncertainties.ADWEEK talked with five VCs who continue to purchase adtech companies, regardless of these difficulties, about what they are actually searching for and also what they steer clear of. Possibly unsurprisingly, these financiers are targeting chances in privacy-focused innovations and also industry-specific regions like linked television.